About

Built by someone who wants to use the app too.

An indie mobile studio building apps for everyday moments — on the golf course, at the grocery store, around the kitchen table, and beyond.

01 — Plain

Say what it does in the first line.

Lead with the task, then the feeling.

02 — Grounded

Real places, real moments.

The 7th tee. The cereal aisle. Sunday puzzles.

03 — Wry

One smile per screen, max.

Humour lives in microcopy, never in errors.

Got an idea, a bug, or a hello?

Get in touch